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Tesco are one of the top 3 retailers in the world and widely recognised as a world leader in multi-channel retailing. They are also the UK’s largest private employer with nearly half a million employees worldwide.

Type of Work: 
Design
Sector: 
Retail
Launch year: 
2010
Project status: 
Ongoing

The Brief: 
Zoocha were asked by the Tesco IT department to create a logo and brand design for the Tesco Intranet. As a key information and sharing centre for staff, the intranet needed to be sufficiently Tesco branded whilst achieving a personality and brand identity of its own.
The Solution: 
Following an audit of the Tesco brand presence in all the various media and environments that they operate, the Zoocha team brainstormed various options. From this we developed a spectrum of options, testing different executions of the brand. The Tesco team immediately spotted the winner (it was our favourite too), which we then refined and developed.