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Post Office

Serving you for centuries, the Post Office is committed to making your life easier so that you can concentrate on what really matters.

Type of Work: 
Drupal, Facebook
Sector: 
Retail
Technologies: 
Drupal
Launch year: 
2012

The Brief: 
Working in partnership with Splash Worldwide, Zoocha was responsible for the development of the Daily Draw Competition Box campaign being run by the Post Office. One of the key requirements of the application was to ensure that it could be re-used in future for similar competitions without the need for further development work. This meant that full control over every aspect of the application was required, including both imagery and text for every part of the user journey. The other non-trivial aspect to the application was that it needed to act as both a Facebook application and as a microsite so that customers of the Post Office who are non-Facebook users weren’t excluded from the competition.
The Solution: 

Drawing on our experience of previous Facebook application development that required a Facebook app and a microsite to be driven from the same common back-end, Drupal was the natural choice of platform for the project as we would be able to re-use the same technology that enables this functionality.

Built using a single install of Drupal 7, we were able to get a micro-site, Facebook app, and Facebook fan pageall managed from with the same CMS. That gave the client the ability to have full control (without developer intervention) of:

  • Setting the competition for each day
  • Setting page elements inc. page background, t&c’s, Facebook message etc.
  • Setting the competition countdown
  • Control over the “like wall” graphical elements within the Facebook fan page
  • Ability to end the competition
  • Ability to take the competition offline, re-brand it by uploading new images and copy, and then re-launch the competition
  • Full reporting – this enabled administrators to see who has interacted with that application, the tweets and Facebook shares made by users of the application, including who made them and when they were made
Technical highlights and/or The Result: 
The Result With in excess of 10,000 tweets and Facebook shares in the first few weeks alone, the application has been a great success.