Portfolio

Multiyork are one of the UK’s best known furniture retailers, with a heritage and provenance in hand crafted and tailor made sofas and furniture. With over 55 stores nationwide, Multiyork were looking to upgrade their e-commerce website with a more modern design, improved category listings and product navigation toolbars, and a more flexible platform to manage content, pricing and promotions.

Type of Work: 
Design
Sector: 
Retail
Technologies: 
CSS3, HTML5, Responsive Web Design
Launch year: 
2012

The Brief: 
The task was to project manage the complete overhaul of the website, from design concepts to re-platforming (including re-structuring the category hierarchy and writing new content). An added challenge was the aim to complete the process in under 10 weeks.
The Solution: 
Working closely with the senior management team at Multiyork, a new platform was agreed which met all the criteria, i.e. budget, implementation timescale, functionality and scalability. Zoocha mapped out a project road map and critical path, and managed the project through a series of client meetings and conference calls. The key deliverables for the project were:
  • New design for every page of the website
  • New product navigation structure
  • Migration to new platform
Technical highlights and/or The Result: 
The Result

Zoocha successfully launched the new website ahead of schedule and with instantly improved conversion rates.