Boden is a British clothing company based in London that was founded in 1991 by Johnnie Boden. Boden has a reputation for designing quality bright, patterned clothing.
The application was designed for the ‘Face of Mini Boden’ marketing campaign, with two specific objectives; to find the next model for their ‘Mini Boden’ catalogues and to raise money for the Kids Company (Kids Company provide practical, emotional and educational support to vulnerable inner-city children). Visitors to Boden’s Facebook page were able to submit a photo of their child and make a donation to the Kids Company via the Just Giving API. After the competition closed, one lucky child would then be chosen as the next face of Mini Boden, the company’s range for youngsters.
The aims of the “Face of Mini-Boden” Facebook campaign were to:
- Raise at least £30,000 for the Kids Company Charity
- Find the next “Face of Mini Boden”.
- Enhance Bodens online reputation.
- Boost the number of Boden fans organically through friend feeds.
Requirements of the app:
- Integrate the bespoke Facebook application with the Just Giving API.
- Be entirely measurable.
- Have full Facebook API integration to make the application as shareable as possible.
- Be secure, and have full admin moderation due to the nature of the content.
Zoocha created a bespoke Facebook application that enabled users to upload photos of their children into the application. After uploading their photos, users were invited to complete their entry into the competition by making a donation to the Just Giving page for The Kids Company. We made this possible by interfacing with the Just Giving API, so that users never had to leave Facebook in order to make their donation.
- Full Facebook API integration including dynamic Open Graph tags.
- Full admin moderation of uploaded images.
- Auto-posting of uploaded images into a users wall, with customised messaging.
- Anti-spam measures to prevent abuse of the system.
- Auto-resize of images into several different sizes.
The £30,000 fund-raising target was smashed well before the competition closed, and topped off in excess of £37,000.