Portfolio

Highlight Marketing

The highlight comedy clubs are the UK’s leading chain of live stand up comedy venues. Formerly operating under the Jongleurs brand, highlight was launched in 2009 and operates venues up and down the country.

Type of Work: 
CRM, Design, SEO
Sector: 
Retail
Technologies: 
Facebook, Google maps, HTML5, Responsive Web Design
Launch year: 
2010

The Brief: 

The highlight team asked Zoocha to help them increase online ticket sales through their e-commerce website. As a new brand, they were not getting their fair share of search engine traffic and briefed Zoocha to manage their search marketing, encompassing both SEO and PPC.

The Solution: 

Zoocha built an integrated search marketing strategy for The highlight. Starting with a comprehensive keyword analysis, we were able to break the strategy into 3 core areas:

  1. Brand Ranking – boost SEO for the brand search terms enabling PPC spend to be directed on the higher volume terms where SEO rank was very low.
  2. On-page audit and quick wins – this signalled the start of the process of improving ranking for those high volume, high conversion terms
  3. Link building for maximum authority - ensuring that The highlight is recognised as an authority in live comedy by customers and search engines alike!
The Result
  • Search engine traffic increased over 500% in the first 6 months
  • Online revenue more than doubled