Portfolio

The Champagne Company

The Champagne Company are a leading online retailer of champagne, wine, premium spirits and glassware. They got Zoocha on board to help improve their user experience, support and further develop their Drupal/ Drupal Commerce platform and increasingly, to provide SEO, PPC and CRM marketing services.

Type of Work: 
Design, Drupal, Marketing
Sector: 
Retail
Technologies: 
Drupal, Drupal Commerce
Launch year: 
2013
Project status: 
Ongoing

The Brief: 
Review of newly launched Drupal Commerce implementation and increase conversion and natural search traffic.
The Solution: 
Taking on a Drupal site that another agency has built is never easy, so we started with an audit and evaluation of the existing Drupal/ Drupal Commerce implementation. This enabled us to:
  • Understand how the site had been constructed, and what remedial work it would be necessary for us to carry out to make the site secure, and more robust
  • Fix some of the critical issues that were hampering website visitors, and the Champagne Company web team from carrying out their job
  • Identify any quick wins
  • Understand and estimate the changes that were required
In addition, we conducted a user experience review of the site and recommended some design changes to key pages. The recommendations were then prioritised in to a product roadmap, and implemented through a series of sprints.
Technical highlights and/or The Result: 
  • Increased conversion rate, and less abandoned baskets
  • Increased natural search traffic
  • Increased PPC traffic & return on investment
  • Set up CRM campaign
  • Faster page load times
  • Vastly reduced the number of errors, warnings and notices being reported
  • Greater browser and device support