News
News
Online coverage for Zoocha
Time for a bit of shameless self-promotion! Since the Zoocha website launched a little over 4 months ago, we have attracted a fair bit of attention from the web development & design community. This has come in the shape of being listed under some pretty impressive article headings, along with gaining entry to (and performing well) in some well known web design…
Apr 21, 2010 Online coverage for ZoochaZoocha Launches World Cup 2010 Microsite for Walkabout Bars
This week, we launched the 2010 Fifa World Cup marketing campaign for Walkabout Bars. With the campaign microsite Walkaboutfootball.com as the focal point of the activity. The World Cup is this years major trade driving event for most consumer facing businesses, and the on-trade, who have had a difficult few years, stand to gain the most if they position themselves…
Apr 13, 2010 Zoocha Launches World Cup 2010...Digital Marketing
Customer Experience and Consumer Engagement
Customer experience tends to focus on functional aspects of service deliver; ease of use, accessibility, speed and convenience. For consumer goods brands, product quality is central to the customer experience. Online, the rules are the same, though the nature of the consumer interface makes consumers less tolerant of failure. Why battle against a slow or poorly…
Mar 17, 2010 Customer Experience and Consumer EngagementDigital Marketing
Social Media Marketing – Where, what, why, how (and who)!
So, everyone is talking about social networking. It seems that if you are a marketing professional, not having a strategy for social media is perceived as admitting failure. This has led to a rush of poorly conceived and often poorly executed attempts to develop brand presence in social networks. Some of the basic principles of marketing go out of the window, as if…
Feb 2, 2010 Social Media Marketing – Where...News
French and German government warn against the use of IE6
There has been quite a lot of coverage recently in the mainstream media about IE6 for its part in the Operation Aurora cyber attacks that occurred in December. This has lead to both the French and German governments [1] recommending against the use of IE6 as a web browser because of its security vulnerabilities. It will be interesting to see if the UK follows suit…
Jan 20, 2010 French and German government warn...News
Zoocha Celebrate One Year of Success
This month see’s the first birthday of Zoocha Ltd, and we’re celebrating one year of success. There’s a lot to be thankful for and as we enter into 2011 – a year we’re sure is set to see yet more new clients, new opportunities, and new experiences (even new staff as we’d like to welcome Owen to the Zoocha team!) – we reflect on the experiences of the past year and…
Jan 19, 2010 Zoocha Celebrate One Year of...