March 2010 - Blog Posts

Mar 17 2010

Customer Experience and Consumer Engagement

zoocha-admin 0 Comments Digital Marketing

Customer experience tends to focus on functional aspects of service deliver; ease of use, accessibility, speed and convenience. For consumer goods brands, product quality is central to the customer experience. Online, the rules are the same, though the nature of the consumer interface makes consumers less tolerant of failure. Why battle against a slow or poorly designed website, when there are countless other websites just a 'google' away?

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