Tesco are one of the top 3 retailers in the world and widely recognised as a world leader in multi-channel retailing. They are also the UK’s largest private employer with nearly half a million employees worldwide.
Zoocha were asked by the Tesco IT department to create a logo and brand design for the Tesco intranet. As a key information and sharing centre for staff, the intranet needed to be sufficiently Tesco branded whilst achieving a personality and brand identity of its own.
Following an audit of the Tesco brand presence in all the various media and environments that they operate, the Zoocha team brainstormed various options. From this we developed a spectrum of options, testing different executions of the brand. The Tesco team immediately spotted the winner (it was our favourite too), which we then refined and developed.