Part of the iNTERTAIN group of brands, Old Orleans is a national chain of restaurants, serving quality ‘Southern USA’ style cuisine, great cocktails and brilliant atmosphere.
Brief
As the leading digital partner agency for iNTERTAIN, Zoocha are responsible for the CRM email marketing for Old Orleans, with the primary objective of growing their database and driving footfall and revenue through their venues.
Solution
Adhering to brand principles including tone of voice and design guidelines, Zoocha’s expert team have delivered CRM marketing strategies to both enhance web traffic and promote Old Orleans venues using attractive and engaging promotional material. We have successfully built targeted, dynamic email campaigns which we subsequently broadcast to segmented customer database.
