The highlight comedy clubs are the UK’s leading chain of live stand up comedy venues. Formerly operating under the Jongleurs brand, highlight was launched in 2009 and operates venues up and down the country.
Brief
The highlight team asked Zoocha to help them increase online ticket sales through their e-commerce website. As a new brand, they were not getting their fair share of search engine traffic and briefed Zoocha to manage their search marketing, encompassing both SEO and PPC.
Solution
Zoocha built an integrated search marketing strategy for The highlight. Starting with a comprehensive keyword analysis, we were able to break the strategy into 3 core areas:
- Brand Ranking – boost SEO for the brand search terms enabling PPC spend to be directed on the higher volume terms where SEO rank was very low.
- On-page audit and quick wins – this signalled the start of the process of improving ranking for those high volume, high conversion terms
- Link building for maximum authority - ensuring that The highlight is recognised as an authority in live comedy by customers and search engines alike!
Results
- Search engine traffic increased over 500% in the first 6 months
- Online revenue more than doubled
