the brief >
Walkabout bars are a national chain of sports bars, screening most major sporting events for their customers. The 2010 Football World Cup in South Africa represents an opportunity for peak trading so Zoocha were asked to create an online campaign to promote their bars.
the solution >
Zoocha designed and built a microsite, walkaboutfootball.com as an online hub for the campaign, featuring competitions, online 'viral' games and tournament fact sheets. Supporting this is an email marketing campaign, social media (including facebook and twitter) and link building strategy. walkaboutfootball.com
