Blog
April 2010
13 Apr 2010
This week, we launched the 2010 Fifa World Cup marketing campaign for Walkabout Bars. With the campaign microsite Walkaboutfootball.com as the focal point of the activity. The World Cup is this years major trade driving event for most consumer facing businesses, and the on-trade, who have had a difficult few years, stand to gain the most if they position themselves well enough. Walkabout are rising to the challenge and leading the way for the pub trade!...
March 2010
17 Mar 2010
Customer experience tends to focus on functional aspects of service deliver; ease of use, accessibility, speed and convenience. For consumer goods brands, product quality is central to the customer experience. Online, the rules are the same, though the nature of the consumer interface makes consumers less tolerant of failure...
February 2010
02 Feb 2010
Social Media and marketing through social networks is a hot topic, but few people do it well, or even consider it to be an opportunity. There are some simple steps that will help to create and manage a highly successful social network marketing strategy...
02 Feb 2010
As a new web design agency, it was necessary for Zoocha to acquire some infrastructure (a dedicated server) so that our website, and more importantly the websites that we create had somewhere to live on the Internet. This is a very important decision because a good hosting provider will provide a fast and reliable platform for a website, whereas a poor hosting company will provide you with the opposite of one or both of those things! If SEO and traffic is important for your website, then it is worth looking beyond a hosting companies marketing efforts, and attempting to understand a bit more about the factors that go into making a good hosting company as even though two packages may appear equal on paper, in practice that may well not be the case...
January 2010
20 Jan 2010
There has been quite a lot of coverage recently in the mainstream media about IE6 for its part in the Operation Aurora cyber attacks that occurred in December. This has lead to some European governments taking action...
